If they don’t like what they see there, that subject line you so carefully crafted doesn’t stand a chance at enticing an open. Here’s why: A survey of American consumers found that 42% of people look at the sender name first when deciding whether to open an email. After all, as an email marketer, obsessing over subject lines and click-through rates is kind of in your job description, right? Why worry about the from name? How can it affect your KPIs? It’s easy to underestimate the role sender name plays in boosting open rates. Open a Brevo account and send 9,000 emails/month for free! > The Four Facets of Sender Name A from name displays 20-30 characters, depending on the email client, browser, and device. It’s different from the sender address (also: from address or from email), which includes an and a domain name. Sender name (also: from name) is the name displayed in your contacts’ inboxes. What is a sender name in email marketing?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |